It's October and tis the season for Oktoberfest!
Then why the heck are we meeting in an Irish Pub you ask?!
Well, I was thinking that I could tell you some crazy story about the Heckenberger family, all their decedents, and other Philly Germanophiles they rounded up along the way overtaking all German pubs/restaurants on 10/28 and that we needed the luck of the Irish to support our cause... But the fact of the matter is, it just worked out that way.
We will be running a session of Half-Baked. If you don't know it, no worries, you'll enjoy it. And it doesn't equate to how much you drink! Be sure to bring your thinking caps (and a laptop if you'd like for PowerPoint).
The challenge: Can you and your team—in only 20 minutes—creatively name, brand, plan, market and promote a new business?
We'll find out, won't we?!
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